Both as a freelancer and as the Email Marketing Manager at one of the World's leading property portals, Lead Galaxy, my experience in Email Marketing is extensive. Liaising with international clientele to deliver effective global marketing campaigns; I have produced dozens of bespoke mailers promoting everything from property to wine.
For the majority of the mailers I design, I am only supplied copy and given creative freedom with the branding. When branding is supplied, it presents a different challenge of keeping the mailer consistent with the established look and feel. In both instances, I am required to supplement the design with stock images which entice potential investors. This all needs to be done within the constraints of HTML where a single error in the code can not only render that particular campaign useless, but will damage the client's brand as recipients unsubscribe from the list.